EDINBURGH BASED BREWERY SEES MORE INTEREST FROM SUPERMARKETS
Posted On May , 2023
Vault City Brewing has just reached an agreement for their new Triple Fruited Mango flavoured beer to be available at 100 Waitrose stores and 250 for Sainsbury’s outlets, and online via both supermarkets’ websites.
This modern sour beer is 6.2% ABV (Alcohol by Volume) and is sold in cans of 440ml.
This comes shortly after the Edinburgh founded business made a deal with Tesco to have packs of their Strawberry and Peach beer available in 650 stores across the UK. That deal is set to help the firm pass £3 million turnover for the first time this year, which is an almost 50% increase year on year.
Currently one of the UK’s most popular producers of craft beer, Vault City was co-founded in 2018 by Steven Smith-Hay.
Steven, aged 32, started brewing beer from his home in Edinburgh before setting up Vault City in 2018. The business, which specialises in heavily fruited, modern sour beers with flavours such as Mango Banana, Iron Brew and Raspberry Roulade.
Regarding their most recent deal Steven said: “We’re really excited to see Triple Fruited Mango take to the shelves in Sainsbury’s and Waitrose. It gives us so much confidence to have four big supermarkets back our beers, and it vindicates all the hard work we do in trying to produce the UK’s best and tastiest sours.
Our Triple Fruit Mango is just another example of our drinks pushing the boundaries in terms of people’s expectations in a beer. Sweet, sour, and packed full of real fruit, it’s incredibly refreshing and is on the shelves with summer just around the corner.
It’s one of our signature sours, a firm favourite in our two Edinburgh bars, Porty Vault and The Wee Vault and we believe it will be a very popular pick-up in supermarkets too.”
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