THE PODCAST HOST LAUNCHES THE FIRST EVER GENERATIVE PODCAST NFT COLLECTION

Dundee based The Podcast Host is off to a whirlwind start this year launching the world’s first ever generative podcast NFT collection: The Curious Companion.

This will be a very short story with 6000+ possible variations, minted on the Solana blockchain for podcast fans to collect and own. It’s an experiment designed to encourage podcasters to explore how they can create engaging, unique content for their audience, and earn from their work. 

Over the course of the next five weeks, the Podcast Host will be releasing 20 variations per week on Solsea for 0.2 SOL each (equivalent to $26.84) to show what can be done. 

This will be the first of a number of experiments with Podcasting NFTs to inspire more podcasters to think outside of the box when it comes to monetising their content. The Podcast Host is intrigued by the utility of NFTs and how they could be used in a way that benefits creators without sacrificing the environment. Therefore, Solana has been chosen as the blockchain for this experiment.

Per transaction Solana uses 1,837 Joules, approximately the same amount of energy consumed by 2 Google searches. The Curious Companion has been minted and is available to collect from Tuesday 25th January.

The UK podcasting industry is showing an exciting year-on-year growth, forecasts from Statista predict close to 20 million listeners by 2024. 

In addition, The Podcast Host has completed a transatlantic round of investment worth £500,000 with UK-based ADA Ventures and US based firm, the Calm Fund for their Podcast making web app Alitu. 

Currently powering more than 2,500 podcasters and their shows, Alitu is a full service Podcast making app, providing podcast-specific tools for recording, production, editing and audio cleanup. The app shortens the creation process and removes the tech-stress for users.

With the funding, The Podcast Host team is planning to build out two specific areas; the editing and production experience, and the monetisation of Podcasting. Alitu focuses on an effortless user experience, simplifying what is quite a technical process. 

Competitors tend to have limited editing functionality, and don’t give podcasters a great deal of control. Something Alitu intends on changing, Colin Gray, founder and CEO, remarked: “Podcasting is meant to be fun! It’s a passion for so many. We want to grow that feeling in Alitu, making sure it’s a real pleasure putting your show together, and releasing your voice into the wild, but all the while giving you the flexibility and control you need to create something great.” 

Exploring monetisation, Alitu can help podcasters include ads or other audience support methods during their episode creation process. Plus, with the launch of the Curious Companion NFT collection, the team will be exploring the idea of including minting capabilities, right inside Alitu. 

Gray continued, “The production process is so fragmented from monetisation right now. Because we have recording, editing and a content library, all in one place, we can make it so much easier to create and include ads, if you choose to, or even create NFTs in future. And if you have your own products, or want to sell content itself, we can offer creative ways to promote and sell them, all in one place.”