Parkdean Resorts, the UK’s largest holiday park operator, is launching a £250m capital raise to fund future growth. 

The Steve Richards-led business is understood to be looking to raise the new funding to take advantage of the opportunity it has to invest in and grow its business and comes off the back of a strong trading. 

This includes record Easter trading with 98% occupancy, and with the company’s resorts being 60% booked for 2025 already. It also comes off the back of strong guest scores of 4.6/ 5 based on 5,000 reviews on Tripadvisor, while a record number of parks have this year received a Tripadvisor Travellers Choice Award, with 31 parks in the top 10% of all hotel, restaurant and hospitality venues. 

Over the past three years, the company is understood to have invested £100m on capex, with a further £37m to be invested this year. The business has 66 parks (and 3500 acres) across the UK. It has so far invested in ten parks to a next generation format, with revenues up on average 24% post investment. 

These parks feature “next-level amenities and activities designed to drive the guest experience and on-park spend”. 

Steve Richards, chief executive of Parkdean Resorts, said: “The UK staycation market is strengthening as hard-pressed families prioritise spending time away together, and with 66 parks in popular hot spots including the Lake District, Cornwall, Devon, Norfolk, Wales and Scotland, Parkdean Resorts is ideally placed to capitalise on this growing demand. 

Accordingly, the business has just delivered record Easter trading, driven by consumers seeking out high quality, self-catering, short breaks and holidays at affordable prices. The company has ambitious investment plans and our shareholders, Onex, are fully supportive of the company’s growth strategy.”

He added: “Over the past few years, we have invested over £100m upgrading accommodation, facilities and kids activities, and our customers have clearly noticed with 2025 Trip Advisor scores now averaging 4.6 stars out of 5. 

Bookings for the peak summer holiday period are in strong growth, with multiple parks already approaching 100% occupancy.”