Creative industry leaders road mapped the future of AI in Creative Automation, hailing it as ‘vital’ for growing brands at the inaugural In-House Agency Summit in Hunter Valley.

During the keynote speech, Storyteq CCO Guido Derkx labelled AI as ‘an essential feature of successful brand campaigns,’ enhancing Creative Automation for the world’s leading brands that are exploring the use of AI, including Heineken, Entain and Publicis.

The event included a number of other keynotes, panel discussions and a fireside chat, all aimed at uncovering the future of marketing success through technology optimisation and generative AI.

The Summit brought together leading industry experts from Storyteq, Asahi, Tourism Australia, Mailchimp, Canva, alongside members of the In-House Agency Council.

Guido Derkx, Chief Commercial Officer for Storyteq, commented: “AI is a vital tool for the future of the marketing industry and it’s important that creative teams embrace the benefits that it brings. Working in tandem with Creative Automation, AI can help produce marketing collateral, through generative AI, and scale content globally faster than ever, freeing creatives up to do what they love most – be creative.”

Increasingly, we are seeing that AI is an essential feature of successful brand campaigns when utilised with Creative Automation to engage audiences across all channels. The efficiencies afforded by AI and Creative Automation are taking brand campaigns to a new level by creating more content, and better content, faster, without the need for increased resources.”

Chris Maxwell, Executive Chairman of the In-House Agency Council and CEO of Lution, commented: “We’re extremely pleased to have Storyteq as the headline sponsor to the inaugural In-House Agency Summit in Australia. In-house Agencies are often tasked with producing mountains of content in record time, so to have a partner like Storyteq who not only provides a creative automation solution, but also supports the community in this way is really special.”

The In-House Agency Summit provided professionals from the marketing industry with insights, practical knowledge and networking opportunities for in-house, production, media and marketing personnel.