Brgr Lab expands into Qatar with multi-unit franchise deal

Brgr Lab, the innovative and fast-growing burger brand, has officially expanded into Qatar, signing a multi-unit franchise agreement as part of its international growth strategy. This milestone marks a significant step in the brand’s ambition to establish a strong presence in the Middle East.

Brgr Lab founder, Hassan Patel, expressed his enthusiasm about the expansion, stating: “This is a major milestone for Brgr Lab, and we are thrilled to bring our unique concept to Qatar.

The country is a thriving market with a diverse population of 2.8 million expatriates, making it an ideal destination for our brand. We also intend to continue this momentum by expanding into neighboring countries in the near future.”

The multi-unit franchisee, Bilal Abassi and his team, shared his excitement about joining the Brgr Lab family, emphasizing the brand’s innovative approach. “I am looking forward to working with Brgr Lab and bringing a fresh twist to the food market in Qatar. 

The brand’s unique aspects, especially the way the ‘lab’ concept is embedded into its philosophy, were incredibly attractive and will undoubtedly resonate with consumers here.”

Brgr Lab has gained recognition for its creative menu offerings, science-driven culinary approach, and immersive dining experience. The brand’s expansion into Qatar underscores its commitment to delivering high-quality, experimental flavours that push the boundaries of traditional burger culture.

As part of its growth strategy, Brgr Lab plans to open three units in Qatar this year, including a presence in a shopping mall. This marks a significant achievement for the brand, especially following its recognition as the Emerging Burger Brand of the Year 2024.

With this new partnership, Brgr Lab is set to redefine the burger scene in Qatar, offering food enthusiasts an exciting and dynamic dining experience. The first locations under this franchise agreement are expected to launch soon, bringing Brgr Lab’s innovative flavors and concept to the region.

Brgr Lab is a modern, experimental burger brand that combines high-quality ingredients with an innovative, lab-inspired concept. With a commitment to creativity and excellence, Brgr Lab continues to expand its footprint globally, bringing a new dimension to the burger industry.