KING OF PIZZAS SECURES NEW INVESTORS
Fireaway has now accepted six additional investors after having only Mario as a stakeholder up to this point. With each investor taking 1% of the business at the cost of £187k per share, the company is valued at £18.7 million
Since it opened its doors five years ago, Fireaway pizza has been the UK’s fastest- growing restaurant and takeaway chain. It is the brainchild of Mario Aleppo (pictured above), who has become known as the “King of Pizza.”
Currently, Fireaway operates close to 130 stores including opening their first international branch in Amsterdam and expanding into Northern Ireland this year with a store in Ballymena.
Mario said: “We’re excited about the future! It’s significant about the international expansion this investment will help with. The investment will allow us to put the concept before businesses in these other countries.”
According to Mario, the money will go toward a strong marketing campaign and enhance the company’s technological capacities.
He commented: “Our online ordering system is going to be massively improved. A brand new app and a brand new website for our customers to order from, it is definitely something that is under construction already. It will be a much more user-friendly app, making ordering easier, and the upgraded software will also allow us to track the drivers.”
Fireaway’s spectacular success is due to its authentic recipes from Italy’s Amalfi Coast region and powerful 400-degree ovens that can cook a pizza in under three minutes.
With Mario still at the helm, the company is constantly innovating and has added Oreo milkshakes and Nutella pizzas along with gluten-free and vegan options to ensure the extensive menu have something for everyone. At the PAPA Awards in 2021, Fireaway earned the Rising Star Pizza Chain of the Year title, and at the same ceremony in 2019, the company took home the Best Small Pizza Chain award.
