Storyteq, part of the Inspired Thinking Group (ITG), has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM). This recognition comes after the platform was named a Leader in the 2024 Magic Quadrant for Content Marketing Platforms for two consecutive years.

Storyteq’s AI-generated capabilities, brand asset management, and worldwide enterprise support are three standout areas among competitors. These separate Storyteq from the DAMs that heavily focus on storage but overlook productivity.

Storyteq’s AI automates tedious tasks such as asset tagging, making it easy for teams to find and share assets at speed. There are also further developments of its Marketing Advertising Supply Chain Optimization (MASCO®) initiative. Creative, media and customer insights are pulled together to power the delivery of pixel-perfect content that is localized for audiences.

Shifting the focus from simple asset management to wider content capabilities, Storyteq becomes an active enabler of halo content production. It empowers teams to easily adopt and adapt content, automate the creation of asset variations at scale, and activate campaigns at the speed required by brands in the modern marketing landscape.

John Kirk, Chief Strategy Officer at ITG and Storyteq, said, “We’re truly honored to have been named a Leader in the 2024 Gartner Magic Quadrant for Digital Asset Management, particularly having been placed as a Leader for Content Marketing Platforms for the last two years.

Through Storyteq, our clients are now getting real asset intelligence, enabling them to optimize the content they execute in any and every market, reduce time to market, and ultimately deliver more impactful customer-facing campaigns.”

Storyteq helps global brands such as Heineken, Mentos, Haleon, Renault, and John Lewis Partnership to deliver localized content faster with the power of automation. The creative automation platform automates the tedious parts of creative production, bringing teams together to deliver beautiful on-brand content that grows revenue.

Andrew Swinand (pictured above), CEO at ITG, added, “I’m hugely proud of our teams for making this possible, and I feel that this is recognition not just for our technology, but for the culture of innovation that we’ve nurtured across ITG.

Content production at speed and scale is the number one challenge that many brands around the world are facing, and we’re fully committed to building tech-enabled solutions that directly address the need for more content, better content, and faster content, on every channel.”

Storyteq was also named a ‘Strong Performer’ in The Forrester Wave: Digital Asset Management Systems, Q1 2024.