Lyca Mobile, the world’s largest international mobile virtual network operator, has announced a major expansion of its Australia operation.

The company, which serves over 16 million customers across 20 countries worldwide, will invest heavily in a new digital service channels, continued collaboration with retail partnerships and online services across the country.

Lyca offers Australians some of the best prepaid data plans to the market, with up to 300GB on a single recharge, 5G access, data rollover up to 500GB. This is alongside highly competitive pricing, making it an ideal choice for customers seeking maximum data flexibility and value.

Lyca’s Australian operation has been operating since 2010, providing millions of customers with reliable and affordable connectivity. Lyca operates across Vodafone’s advanced 4G and 5G network which now covers around 1,000,000 square kilometres of Australia, reaching 98.4% of the population.

This capability sets Lyca apart from its competitors, enabling unlimited international calls, allowing customers to stay connected both locally and globally.

The investment will include focusing on further improving Lyca’s capacity and capability, enhancing the customer experience through innovative digital platforms. Lyca is at the forefront of adopting technologies such as eSIM, which offers unmatched convenience, flexibility, and sustainability for Australians.

The company’s state-of-the-art eSIM technology allows customers to activate and manage their mobile services remotely, switch between networks seamlessly, and reduce environmental impact by eliminating the need for physical SIM cards. This positions Lyca Mobile as a leader in digital transformation, ensuring our customers benefit from the latest advancements in mobile connectivity.

Additionally, the company announced its intention to continue partnering with some of Australia’s leading retail providers.

Noman Abbasi, Country Director, Lyca Mobile Group Australia said: “Lyca has a proud fifteen-year heritage in the Australian market. This investment in our eSIM technology and digital service channels will ensure our customers are offered the very best products and services available.

Our team is committed to the Australian market, both with our physical retail partnerships and increasingly through digital sales channels, delivering first class mobile services to millions of Australians every year.”