Inspired Thinking Group (ITG) has appointed Joanna Wilby (pictured above) as Chief Creative Officer. Wilby, previously Executive Creative Director, will lead ITG’s creative direction and oversee the output of high-impact, halo content creation for a wide-reaching roster of clients.

ITG’s creative mission is to extend brand’s hero creative concepts across channels efficiently and effectively. ITG work with a prestigious roster of clients, including John Lewis Partnership, Matalan, Currys, KFC, and Costa, to leverage insights and technology to inform and produce their Halo content.

Wilby will report to Sue Mountford, ITG UK CEO, and work closely with client teams to deliver across verticals including in store, social, CRM and digital. Under her leadership, ITG aims to push the boundaries of creativity and quality, continuing to set new standards in the output of quality halo content.

Sue commented, “I’ve had the privilege of working with Jo for over 5 years now and have watched her develop into an inspiring leader. Jo is the perfect fit to lead our creative teams to deliver impactful, multichannel campaigns for our clients, transforming the way brands do marketing.

Her unwavering focus on delivering high-quality, highly engaging creative work that exceeds expectations makes her an ideal leader for this next chapter.”

ITG CEO, Andrew Swinand, commented, “Jo is someone who lives at the intersection of creative and strategy. At ITG, part of our mantra is to ‘simplify the complicated and create the beautiful’ and her ability to take complex brand ideas and convey them creatively in a way that delivers genuine impact for customers sets her apart.

Her dedication to quality and ability to understand the executional nuances of each channel will ensure that ITG’s halo content creation continues to exceed our clients’ goals.”

New ITG Chief Creative Officer, Joanna Wilby, said, “I’m privileged to be continuing my journey with ITG in this role. We have an incredible client base, fantastic teams and supporting them to deliver quality, channel relevant halo content is a challenge I can’t wait to tackle.

The opportunities to innovate are endless, and I’m looking forward to the next chapter.”