A North East-based HiQ Tyres & Autocare franchise partner has supported a charity tyre-flipping challenge in Newcastle, helping to raise funds for the international humanitarian organisation, Human Appeal.

New Bridgegate Tyres operates four HiQ franchises across the region including its newest site on Scotswood Road in Newcastle. The business is a key backer of the annual Newcastle GOES Flipping MAD fundraiser, which this year was held on Saturday 21 June along the city’s famous Quayside.

The event saw participants flip two 100kg tractor tyres continuously for 12 hours to raise funds for the charity. This year’s effort raised more than £600 in donations, supporting Human Appeal’s efforts to establish healthcare, education, and livelihood programmes in crisis-hit communities around the world.

The annual fundraising challenge has now been running for five years and in that time has raised thousands of pounds for charity. New Bridgegate Tyres has supplied the tyres used in challenges since its inaugural year in 2021.

James Bowman, Director, New Bridgegate Tyres and HiQ franchise partner, said: “We were very proud to champion the Newcastle GOES Flipping MAD challenge once again, supporting Human Appeal’s life-changing work around the world. As a HiQ franchise partner, community engagement is a core part of our ethos, and this event is a powerful example of how the tyre trade can come together for good. 

It was especially fantastic to see team members from our newest franchise at HiQ Tyre Expert Newcastle taking part on the day. We will remain committed to supporting this initiative in the years ahead and helping raise vital funds for worthy causes.”

HiQ Tyres & Autocare operates a network of more than 190 autocare centres and service partners nationwide, with the backing of Goodyear. HiQ continues to work with franchise partners across the UK to support local initiatives and raise the profile of the independent tyre trade through community engagement, alongside its efforts to raise funds for its national charity partner, Breast Cancer Now.

Sammera Ali, Head of Global Corporate Relations, Human Appeal, added: “A huge thank you to HiQ for supporting the tyre flipping challenge. The support means the world to Human Appeal and makes a real difference to the lives of those we support. 

The contribution shows the power of business to create real, positive change and we look forward to working with you again to create more change.”