International specialist marketing and commercial growth agency, ramarketing has announced a senior leadership appointment as it continues to expand globally.

The Newcastle headquartered agency, which has offices across the UK, Europe, and North America, partnered with private equity firm NorthEdge 18 months ago to drive growth. As part of its growth strategy, it has recruited a Chief Financial Officer who joins the agency’s Board of Directors. 

Melissa Pattinson (pictured above) will develop and execute ramarketing’s financial strategy, overseeing the financial and commercial health of the agency. In her role, she will identify investment opportunities for global growth whilst minimising fiscal and operational risk to take the business forward.

After nearly two decades of working in finance, Canadian-born Melissa brings a wealth of experience to the business. Following the completion of her training at one of the Big Four accounting firms, PwC she worked within several organisations across the public and private sectors in North America and the UK. 

Melissa graduated in Biology and has always held a keen interest in the biotech and life sciences industry. Her appointment will contribute valuable insights and drive innovative financial solutions tailored to the unique challenges of the sector.

Emma Banks, ramarketing’s CEO, said: “We’re thrilled to welcome Melissa to our executive team. She brings extensive knowledge, strategic acumen, and innovative thinking to ramarketing. Melissa’s expertise is invaluable as we navigate through our next phase of growth. 

I’m confident that she will play a pivotal role in driving financial excellence and sustainability across our global operations. We’re excited about the positive impact she will make in shaping our financial goals and future.”

With an 85+ global team, ramarketing continues strengthening its global presence in the pharma, biotech, and life sciences sector. The agency works with ambitious global companies to help raise their profile, drive growth, and deliver commercial results. 

Talking about her appointment, Melissa said: “The ramarketing story is fantastic. The agency has achieved incredible success growing from a small, regional start-up to a multinational business with clients around the world. It’s this ambition and success that I’m keen to be a part of and enable further opportunities and growth. 

The culture at ramarketing also greatly appealed to me. It’s very different from the traditional corporate environment I have often worked in, especially in a sector like finance.

Ramarketing is very people-focused and passionate about developing the full potential of employees so that was a key influence in my decision to join.”