EE Experience Store has been launched in Cardiff

EE has brought the UK’s first Experience store to Cardiff’s Queen Street this week

The national mobile network operator and internet service provider said the new concept “reinvents the role of the traditional phone shop”. It said it would enable shoppers to “get up close and personal” with the latest innovation and give the South Wales community a dynamic space to work, learn and play. 

Visitors will explore four carefully curated experience zones, with each demonstrating how technology and connectivity is enhancing everyday life, from gaming and relaxing, to working and learning. 

The experience zones include a Welcome Zone, Gaming Zone, Base Camp and Tech Live.

EE has been a permanent feature of Queen Street for more than a decade, with an additional store at Cardiff St David’s and a nearby contact centre in Merthyr Tydfil.  

Asif Aziz OBE, retail director at EE, said: “We have enjoyed being a part of the local community in Cardiff for over ten years and so we are excited to now be bringing the first of our Experience stores to our Cardiff customers, offering them the chance to interact with the latest connected technology.”

The Cardiff Experience store opened at 11am with an exclusive appearance from local TV and radio presenter Jason Mohammad.