HubSpot users can now supercharge their systems thanks to a powerful new integration tool that connects front-end marketing and CRM activity directly with back-office operations.

The cutting-edge Besyncly connector, developed by UK-based business software experts, Eureka Solutions, enables HubSpot data to flow seamlessly between key finance/ERP systems such as NetSuite, Sage, iplicit and Xero, eliminating costly errors and manual data entry.

The latest in a rapidly-growing library of supported platforms, the connector for HubSpot offers users a significant step forward in data automation and business efficiency, providing a true single source of truth for scaling enterprises.

Michael Hall (pictured above), Head of Product at Eureka Solutions, said: “HubSpot is a powerhouse for sales and marketing, but too often the data it generates becomes stranded. This connector ensures that vital customer information gets to the people and systems that need it most – in real time and without the risk of human error.”

The connector allows users to sync essential data – including contacts, companies and deals – from HubSpot to systems used by finance, operations and fulfilment teams. It supports enhanced collaboration, improves decision-making, and removes duplication of effort.

The integration also adds HubSpot hyperlinks to contact and company records in the third-party system, enabling back-office users to quickly access CRM activity for that record via a direct link, rather than having to search separately in HubSpot.

Michael added: “This is about unlocking the full value of HubSpot by making it part of a bigger ecosystem. It means less time spent chasing data, and more time delivering for customers.”

The new HubSpot connector integrates with platforms including NetSuite, Sage (50, 200 and Intacct), iplicit and others, with flexible options to meet the evolving needs of growing businesses.

It has been designed to suit a wide range of organisations, from fast-moving SMEs to established enterprises looking to remove bottlenecks by allowing data to flow across sales, marketing and operational business functions.

The move has also been welcomed by HubSpot partners and consultants, who can now offer more robust integration options to their clients without the need for extensive in-house development.

David Lindores, CEO of Eureka Solutions, said: “Our mission with Besyncly is to remove the data silos that hold businesses back. Developing a connector for HubSpot extends our ability to do just that – connecting teams, driving insight, and enabling smarter, faster decisions.”

Besyncly, developed by Eureka Solutions, is a cloud-based integration platform designed to streamline and automate data transfer across a business’s most important systems.

Its growing library of connectors are available for Finance/ERP, CRM, Ecommerce, Ticketing and Fundraising platforms, with the option to commission custom-built integrations that meet clients’ exact requirements.

Alongside its technology, Besyncly offers a comprehensive partner programme for accountants, technology resellers, IT consultants and web developers who want to enhance their service offering.

Benefits include flexible partnership models, attractive commission, dedicated support, and extensive resources to help partners grow their business and better serve their clients.

The programme is backed by a UK-based support team rated 9.7/10 by independent reviewers, and a platform undergoing continuous development to keep pace with fast-changing business needs.