Alphageek puts the competition into Black Friday

Retailers across the Midlands are being offered the chance to win a free Black Friday marketing strategy from a firm that helped its clients make hundreds of thousands of pounds last year.

Alphageek Digital is offering to support three businesses with their Black Friday marketing strategy; free of charge, to help give local firms a better chance of exploiting the biggest retail day of the year.

Last year Alphageek helped its clients achieve sales of more than £600,000 from £29,000 spend, meaning that for every £1 invested online, retailers achieved over £20 worth of sales on average across all campaigns.

Now the award-winning firm is inviting e-commerce businesses to apply for the opportunity to benefit from the expertise in its Digital Marketing departments, free of charge.

Staff at Alphageek, which is run by entrepreneurs Art Lindop, Kieran Flynn and Alex Mills, have already been preparing Black Friday campaigns for its clients, which include Casio’s G-SHOCK watches, high-tech sportswear firm HUUB Design, local doughnut bakers Project D and Dragons Den winners Russell & Atwell among others, for several weeks.

Dan Wild (pictured above), Head of Paid Marketing, said: “Black Friday is the busiest shopping day of the year for online retailers. On one day of the year, shoppers will be spending millions of pounds online every minute. Businesses have one shot to get their strategy right and win big.

Black Friday offers both the greatest opportunity and the greatest risk for a business. Ads are at their most expensive during this time, and competition is fierce!”

He added: “Not every business should be planning on taking part in Black Friday. If a product doesn’t lend itself well to a discount, or if the company doesn’t intend to run a promotion at all, it’s usually better to avoid paid advertising that weekend, since costs will be inflated and are likely to be drowned out by brands going all in on Black Friday.

Campaigns don’t just have to be on Black Friday itself either; we had one client that ran Black November last year. But this won’t work for everyone, which is why getting a strategy in place is vital.”

This year Black Friday falls on November 24, but many online retailers are likely to begin campaigns well before this.

Alphageek’s offer will include a day of in-house consultancy from one of their Digital Marketing Specialists, as well as a Pitstop Digital Marketing audit. The winners will receive a full Black Friday marketing strategy with regular check-ins throughout November, as well as a result meeting to analyse the success of the campaign.