EDINBURGH BREWER SIGNS MILESTONE SUPERMARKET DEAL
(L) Steven Smith Hay, Co Founder of Vault City & (R) Andy Wilkie Operations Director
Vault City has signed a nationwide distribution deal with Morrison’s.
The supermarket chain will now stock two new and exclusive product lines from the Edinburgh-based brewer across its 497 UK stores.
The new flavours – Dark Fruits and Peach & Passion Fruit Bellini – have been created exclusively for the Morrison’s launch.
The deal is the latest major placement for Vault City, which recently became the best-selling craft beer in Tesco, where it occupies shelf space in more than 600 UK stores.
Steven Smith Hay, co-founder of Vault City, said: “This is a huge milestone for Vault City and a great opportunity for us to continue bringing sour beer to new audiences.
We wanted to create something that helps push the boundaries of what people would typically expect from a beer – we’ve used literally tonnes of real fruit in the recipes so they’re incredibly refreshing and perfect for summer.”
Smith Hay co-founded Vault City in 2018, and it has since grown to become one of the UK’s best-selling sour beer brands, with turnover exceeding £2m for the first time this year.
This has already been a big year for the company having launched its first core range, which was listed by close to 200 independent bars and pubs across the UK. They held a successful crowdfunding campaign help fund the new Porty Vaults bar and smokehouse in Portobello as well as being the first UK brewer to adopt a four day work week.
