WOMEN’S PLATFORM OPENS FIRST PHYSICAL SPACE
Scotland’s largest online and offline platform for women Egg & Co opens its own physical space. A new space hosting female-led retail brands has opened on Edinburgh’s George Street.
They opened the doors to its 7,000 sq ft space at 51 George Street, on the former site of Laura Ashley and more recently home to the Scottish Design Exchange.
The community of more than 65,000 women, launched by Kylie Reid (pictured above) in 2017, aims to encourage female-led collaborations. Among the female-led, Scottish brands that will be present are: the Tartan Blanket Company, Snag Tights, Fruit Salad Flowers, Beira and Rare Birds Books.
After identifying a gap in the market and carrying out 12 months of development, Egg launched its new website last week – Scotland’s first searchable, review-led platform for women, helping them find trusted recommendations for everything from lawyers to landscapers. In addition, the digital egg card gives members access to discounts for more than 200 businesses in the area.
Coulters estate agency, the main sponsors of the new Egg & Co space, will also be there to help with housing and mortgage enquiries. Drip coffee is available, with regular networking, speaker events and yoga sessions.
Head egg Kylie Reid said: “We’ve built a massive and loyal female following across Egg in Scotland over the past few years and established a network of 35,000 engaging and supportive women in Edinburgh alone. During that time the egg community has helped local businesses grow and become trusted services widely used by our community.
I’m so excited to be taking our predominantly online community to the next stage with the launch of Egg & Co and its first physical presence in the centre of the Scottish capital on George Street. From day one, we’re hosting a diverse range of local, female-led brands, as well as creating areas for people to chat, work and focus on their health and wellbeing.”
She added: “I also believe that the opening of Egg & Co represents the changing face of our high street which is shifting to offering experiences alongside retail. We’re looking forward to welcoming our first visitors on Saturday.”
Egg also recently partnered with Appointedd, the Edinburgh-based online booking platform. The agreement means Egg users can source and book appointments online any time of the day or week without leaving its newly-developed website.
Leah Hutcheon, founder and chief executive officer of Appointedd, said: “We’ve been working with Egg over the past year to develop the functionality of its new website.
Now the partnership has come to fruition, we believe it will super-charge the brands and services that are engaged with Egg, will attract new ones and offer an online booking service tailored to the needs of the entire egg community.
Appointedd is currently used in no less than 167 countries! That’s approximately 86% of the planet, but, as an Edinburgh business we are especially proud to be working with Egg and supporting local businesses.”
