Fabulosa, the fragrance-led household brand, has secured a prestigious accolade at the 2025 TikTok Shop UK Awards, taking home the coveted FMCG Rising Star Award.

The sought-after recognition marks a significant milestone in Fabulosa’s e-commerce journey. The award celebrates the brand’s rapid growth on the platform, consistently high customer engagement, and the strong loyalty it has achieved from a diverse shopper base. 

Fabulosa was praised for its ability to anticipate consumer demand and introduce new, trend-driven products to market at speed, achieving a significant 759% quarter-on-quarter sales growth with over 100,000 active creators supporting Fabulosa across the platform.

The award ceremony, held at the TikTok London Office, brought together leading creators, brands, and innovators from across the TikTok Shop community. Attendees gathered to celebrate standout achievements, notable campaigns and digital commerce excellence.

Sara Hassan, Head of Brand at Fabulosa, commented: “We’re incredibly proud to be recognised for our creativity, dedication, and the sparkle we bring to cleaning routines across the UK and beyond. 

Winning at the TikTok Shop Awards is about far more than a trophy; it’s a celebration of our dedicated community of Fabulosa fans who have supported us, shared our products and supported us on our mission to make cleaning fun, fragrant and fabulous.”

She added: “TikTok Shop has revolutionised the way people discover and shop for their favourite products, and Fabulosa has been right at the heart of that movement. From viral cleaning hacks to irresistible fragrance drops, our videos have inspired millions to refresh their homes in true Fabulosa style.

This award is a testament to our commitment to innovation, sustainability, and creativity, and highlights the strong connection we’ve built with our TikTok audience.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Very early on, Fabulosa established itself as a fragrance brand, with its products acting as high-quality vehicles for fragrance innovation. If a product can benefit from fragrance, Fabulosa will develop and disrupt the relevant category accordingly. 

Fragrance innovation remains Fabulosa’s primary focus, with trend/insight-led fragrance launches every season, from trending gourmand fragrances like vanilla and cherry, to luxurious ouds and woods.

Having firmly established the brand in the UK, the Fabulosa team now runs an international operation from their base in Nantwich, Cheshire. Fabulosa began building its export channel in 2021 and has since achieved significant international growth.

 The brand now distributes its fragranced household cleaning products across Europe, the USA, Australia, the Middle East, Scandinavia, India, China and Vietnam. Growth has been fuelled by a £10m investment in new manufacturing facilities at Fabulosa’s Cheshire HQ.