Jet2 has announced the appointment of David Hills (pictured above) as Chief Customer Officer.

David joined the leading leisure airline and UK’s largest tour operator in September and as Chief Customer Officer he will lead Jet2’s customer marketing and brand management as well as their industry-leading customer service operation.

He will also lead key strategic projects, including the development of myJet2, their customer loyalty platform, and the adoption of new technology to make Jet2’s marketing even more efficient and effective.

David has held a number of senior leadership roles throughout his career at companies including Aldi, Asda and Kellogg’s.

He will report to Steve Heapy, CEO of Jet2. David is taking over from Gavin Forth who is retiring at the end of the year after 13 years at Jet2.

Steve Heapy, CEO of Jet2 said: “We are very pleased to welcome David to our innovative and successful business. David brings a wealth of expertise and experience which will be fundamental in helping us drive more success and growth. I would like to thank Gavin for his valuable contribution to our business, and wish him all the best as he focuses on his retirement plans.”

David Hills, Chief Customer Officer at Jet2 said: “I am incredibly excited to be joining such a well-loved brand, which puts the customer at the heart of everything it does. After a summer where ‘Nothing beats a Jet2holiday’ really took off, I am looking forward to leading the customer team through the next stage in our growth.”