Digital Ethos has launched its Graduate Academy this month to help graduates gain industry experience in digital marketing.

The Leicester-based agency has launched the paid graduate scheme this year, which gives three individuals a chance to gain industry experience and guidance across PPC, Paid Social, Technical SEO, Content, Digital PR, Organic Social, and Business and Strategy.

The scheme is open to graduates from De Montfort University and surrounding universities in the East Midlands who come from a creative or marketing background. Joining the scheme are Kimran Gill, Bushra Siyam and Arjun Rajeev.

Jessica Harvey, Head of the Graduate Academy at Digital Ethos said: “Helping aspiring marketers to gain industry experience has always been important to me, particularly within our local area.

Getting your foot in the door of a digital marketing agency can be challenging, so we wanted to provide a formal scheme to provide guidance and training to graduates. We are delighted to launch this year’s training programme to help young professionals in our industry.”

Graduates who successfully complete the programme will be offered a chance to join the agency permanently, with the opportunity to specialise in a service offered by Digital Ethos.

Jess added, “This training programme is an insightful opportunity for the graduates to learn about each of the services. Rather than offering an internship where we give out our own work, we are taking the time out of our schedules to deliver personalised training on each department.”

The agency has also strengthened its Content, PPC, CRM and Technical SEO offerings this year with 6 new appointments. Digital Ethos launched its CRM offering with the introduction of Tamaryn Abrahams, based in South Africa.

Tamaryn brings more than 10 years of CRM to Digital Ethos, having experience working both in agency and in-house marketing teams. In her new role as CRM Specialist, she will be combining creativity, analytics and consumer data to develop targeted marketing campaigns, enhance customer engagement, and optimize the overall customer experience.

She said: “I joined Digital Ethos because I wanted to be part of a growing and ambitious company. With my role, I have the opportunity to take the CRM offering to the next level and have a genuine impact on the quality of the delivery of the exciting projects we work on.”

Luke Tobin, CEO of Digital Ethos, said: “We are thrilled to see the agency continue to grow quickly, as we develop our training programme and delivery teams. When I started the agency, I had a vision of fostering the next generation of talent and that is what this Graduate Academy is all about.

These graduates will bring in fresh perspectives and innovative ideas, acting as a breath of fresh air for us. We have built a team of experts, who are at the top of their game here, and we are excited to give back and be mentors to the graduates we have welcomed to Digital Ethos.”