Dutch eyewear brand Ace & Tate has announced the opening of a new store in the vibrant neighbourhood of Portobello Road in London. This will mark the kick off of the brands expansion across the UK over the next four months including three in London.

Ace & Tata’s rapid expansion averaging one store opening per month highlights a strong demand across the UK for its promise to provide high quality and sustainable eyewear while providing a unique customer experience.

As they approach their 10th anniversary the brand aims to meet the increasing demand for its products in the UK starting in Portobello road  before extending to the Borough Yards and Duke Street of London. They also have plans to open in Kent and Bath.

The opening of these five stores will bring their total number to 87 stores across Europe.  With a decade of experience in the industry, Ace & Tate is looking to establish itself as a top player and a model for others to follow. 

The Portobello Road store’s design language captures the charm of a street full of treasures. It has clean cut stones and geometric shapes inside the store replicate the feel of jewellery complements the brand’s signature fresh colour palate.

The vibrant and modern aesthetic is a seamless fit in the neighbourhood while the carefully curated space is a testament to the brand’s commitment to quality, style and optimisation.

Sean Peron, VP Marketing at Ace & Tate said: “The UK is a key growth market for us in 2023. Customers demand quality and style from their eyewear and we aim to deliver that via a fun, approachable retail experience.

We’re excited to expand that experience across the regions and cities across the UK this year.”

Berit Burema, Retail Design Manager at Ace & Tate said: “The opening of these new stores represent months of planning and design as we sought to create a space that not only showcases our product and services but also immerses Customers in our brand’s ethos.”